First and foremost, in order to successfully create your graphic identity, you absolutely must know your target market. You’ve got to know to whom you are selling your product or service.
Next, create a brand that will capture the attention of that market. The design of your brand must grab the market’s attention. This starts with a great logo and icon that uses certain colors, fonts and images that will attract your specific audience.
As you further develop your identity, you want to also demonstrate the benefits of your products and services through your brand. People must know that they are going to get the solutions they are searching for if they buy your product. This can be demonstrated in your brand with the name of your business, the tagline that you use and with the graphics and marketing messages used throughout your website and product designs. This is why a professional, experienced design team, like Graphics For Success Studio, as well as our brand partners, Branded For Success, is key to your success.
Thank you to Chris and Jim Howard of Branded For Success for your contributions to this post.