There are several elements that can influence the appeal of your brand and products, especially to a specific audience. These elements include colors, fonts and images or art choices that you make. Each of these elements will influence the impact that a product makes on people, so they must be chosen wisely.
That means you must know your target market. Then learn what appeals to your market most. An experienced design team, such as the Graphics For Success Studio, can help you determine what will have the best reach in your market.
Thank you to Chris and Jim Howard of Branded For Success for your contributions to this post.
The key word in the question is ‘invest.’
Design affects the way people perceive you, but let us make an even more emphatic statement about it. Every time you pay to have a product professionally designed, you are making an investment — that’s the way you’ve got to look at it. A great thing about the design you get at Graphics For Success Studio, even the design of your brand, is that you pay for it once, but you get a return on your investment over and over and over again.
Let’s say that you have a large information product series that you pay $1,000 to get all of the different pieces designed. Once you sell a few of those, you are into profit, and from then on, it’s always profit.
No matter how much you spend on developing your brand, if it creates repeat buyers, a monetary investment will quickly pay for itself.
It’s all in how you look at it. You are not going to have to pay any royalties on any design you have done for your brand or your products. It is a one-time investment that provides long-term profits.